Tuesday, February 8, 2011

African American Designer Willi Smith


I remember in the 80’s when Willi Wear had a section in every Rich’s and Macy’s department store right along with the likes of Ralph Lauren and other notable labels.  He had the hottest men’s fashions around, and any guy who wanted to look cool had clothes made by Willi Smith. 


I don’t hear anyone mentioning Willi Smith these days, but I firmly believe it was he that truly set off the African American clothing design labels that you see today.  He was the first to make it a plausible thought that we could design, create, and distribute clothing to the masses with excellence.



Willi Wear was launched in 1976, when Carl Williams and Daymond G. John, founders of Karl Kani and FUBU, were only 8 and 9 years old respectively.  This was an enormous feat at that time, and just happens to be the same year Black History Month was first celebrated.  RIP Willi Smith 1948-1987.  I wonder what he would have to say about African American labels available today?


L

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